Case Studies
Roofing · London · 60 days
Roofing company based in London
Client anonymized at their request; data presented as reported and verified where stated.
46 Qualified Quotes
£70,000 Revenue
17× ROAS
(30 days)
Starting point
The owner reached out after seeing Jonas’s posts on LinkedIn. He wanted steadier work without chasing leads all day and was looking to replace inconsistent numbers with a schedule he could trust.
At the time, he was averaging £30–35k/month in revenue. Most inquiries were slow or went cold. Facebook Lead Forms converted, but the contacts were generic and cooled quickly. Follow-up and lead booking were manual and took time away from jobs.
Goal: More quotes from real homeowners. Less chasing. A calendar that fills itself.
What we installed
Ad creative & testing
We did deep research in the area, finding pain points of local people, and we paired this with ad strategies that we already know work.
15+ ads were tested. We tested based on different offers, ad copy, and creatives.
UGC, client testimonial, and brand-building photos of the team were some of the best-performing ads.
AI follow-up
We customized and launched AI-based systems, including chatbots and automation, to qualify all leads as quickly as possible, at any time.
This is to maximize conversions on the leads that come in. Leads that don't opt in will automatically be put in follow-up sequences and be retargetted
We also replaced old and outdated Facebook lead forms with custom-made landing pages, with our "quiz" format.
Routing & CRM hygiene
Tracking is important with systems; all leads were tracked from start to finish and were instantly sent to the client when qualified.
This was all reported in our CRM systems at all times, so we could make changes where leads were falling through.
We could also see how far along the process the leads were, so we could hit them with different retargeting ads.
Results (Last 30 days)
46 qualified quotes from people ready to talk jobs—not just browse.
£70,000 in revenue (client-reported) without adding extra office hours.
17× ROAS while maintaining margin-friendly jobs.
“Cost-per-job dropped while average job size rose—because qualification moved higher-value work to the front.
Verified: Spend & leads in Ads Manager. Revenue client-reported.
46 Qualified Quotes
£70,000 Revenue
17× ROAS
(30 days)
Why it worked
Intent over volume. Quiz pages filtered for service, timing, and area, so crews met homeowners with real jobs, fewer tire-kickers, and better close rates.
Speed + context. AI replied in seconds, referenced the exact service requested, and offered times, so the first reply won the job more often.
No-leak routing. Instant alerts, dedupe, and required fields meant every good lead reached the right person and was scheduled the same day.
Creative fit. Local proof and service-specific angles reduced CPL while increasing the ratio of quotes to clicks.
Operational clarity. Clean CRM data lets us prioritize by value and follow up with the right message at the right time.
Follow-ups. Every lead that didn't respond was followed up with, which led to far fewer losses of leads long term.
From the client
"Amazing results from you guys so far. Really impressed"
land/hardscaping· London · 37 days
Landscaper/Hardscaper in London
Client anonymized at their request; data presented as reported and verified where stated.
23 Qualified Quotes
£41,000+ Revenue Generated
23× ROAS
(37 days)
Starting point
The owner reached out after seeing Jonas on LinkedIn. He had tried ads and worked with an agency before, which didn't provide the desired results. It turned out to only get low-quality leads, and he had to qualify them himself, costing him lots of time.
At the time of our first chat, he generated around £30,000 per month from word of mouth and work generating services like Checkatrade.
His goal was to double his revenue and make sure there was always something to do, he had previously had problems with his teams not having anything to do.
He also wanted less time spent on talking to leads and more time actually doing work.
What we installed
Ad creative & testing
We did deep research in the area, finding pain points of local people, and we paired this with ad strategies that we already know work.
10+ ads were tested. We tested based on different offers, ad copy, and creatives.
Video-based ads were by far the best performing ads, therefore, we went all in here and created multiple angles.
UGC, Testimonials, photos of the team, walk-arounds, performed amazingly.
AI follow-up
We customized and launched AI-based systems, including chatbots and automation, to qualify all leads as quickly as possible, at any time.
This is to maximize conversions on the leads that come in. Leads that don't opt in get automatically put in follow-up sequences and are retargetted.
We also replaced old and outdated Facebook lead forms from the old agency with custom-made landing pages, with our engaging "quiz" format.
Routing & CRM hygiene
All leads were tracked from start to finish and were instantly sent to the client when qualified and ready for their quote.
This was all reported in our CRM systems at all times, so we could make tweaks where leads were falling through.
We could also see how far along the process the leads were, so we could hit them with different retargeting ads based on earlier answers.
Results (Last 30 days)
23 qualified quotes from homeowners ready for landscaping/ hardscaping services
£41,000 in revenue (client-reported) without having to manually qualify the leads all day. "Pain problem solved."
23× ROAS and the teams always had work to do, while keeping margin-friendly costs. "Pain problem two solved."
More than doubling the revenue and solving all his pain points. Average job size increased while CPQ (cost per quote) dropped.
Verified spend & leads in Ads Manager. Revenue client-reported; booked quotes from CRM.
23 Qualified Quotes
£41,000+ Revenue
23× ROAS
(37days)
Why it worked
Intent over volume. Quiz pages filtered for service, timing, and area, so crews met homeowners with real jobs, fewer tire-kickers, and better close rates.
Speed + context. AI replied in seconds, referenced the exact service requested, and offered times, so the first reply won the job more often.
No-leak routing. Instant alerts, dedupe, and required fields meant every good lead reached the right person and was scheduled the same day, making everything more efficient.
Creative fit. Local proof and service-specific angles reduced CPL (cost per lead) while increasing the ratio of quotes to clicks. We tested new ad strategies that turned out to be more engaging. Like more UGC and video.
Operational clarity. Clean CRM data lets us prioritize by value and follow up with the right message at the right time. This creates a more personal touch from the lead, increasing the LTQ (lead to quote rate).
Follow-ups. Every lead that didn't respond was followed up with, which led to far fewer losses of leads long term. People approximately lose 46% of clients due to do lack of follow-up.
From the client
"Exactly what I was looking for"
Case Studies
Roofing · London · 60 days
Roofing company based in London
Client anonymized at their request; data presented as reported and verified where stated.
46 Qualified Quotes
£70,000 Revenue
17× ROAS (30 days)
Starting point
The owner reached out after seeing Jonas’ posts on LinkedIn. He wanted steadier work without chasing leads all day and was looking to replace inconsistent numbers with a schedule he could trust.
At the time, he was averaging £30–35k/month in revenue. Most inquiries were slow or went cold. Facebook Lead Forms converted, but the contacts were generic and cooled quickly. Follow-up and lead booking were manual and took time away from jobs.
Goal: More quotes from real homeowners. Less chasing. A calendar that fills itself.
What we installed
Ad creative & testing
We did deep research in the area, finding pain points of local people, and we paired this with ad strategies that we already know work.
15+ ads were tested. We tested based on different offers, ad copy, and creatives.
UGC, client testimonial, and brand-building photos of the team were some of the best-performing ads.
AI follow-up
We customized and launched AI-based systems, including chatbots and automation, to qualify all leads as quickly as possible, at any time.
This is to maximize conversions on the leads that come in. Leads that don't opt in will automatically be put in follow-up sequences and be retargetted
We also replaced old and outdated Facebook lead forms with custom-made landing pages, with our "quiz" format.
Routing & CRM hygiene
Tracking is important with systems; all leads were tracked from start to finish and were instantly sent to the client when qualified.
This was all reported in our CRM systems at all times, so we could make changes where leads were falling through.
We could also see how far along the process the leads were, so we could hit them with different retargeting ads.
Results
(Last 30 days)
46 qualified quotes from people ready to talk jobs—not just browse.
£70,000 in revenue (client-reported) without adding extra office hours.
17× ROAS while maintaining margin-friendly jobs.
“Cost-per-job dropped while average job size rose—because qualification moved higher-value work to the front.
Verified: Spend & leads in Ads Manager. Revenue client-reported.
46 Qualified Quotes
£70,000 Revenue
17× ROAS (30 days)
Why it worked
Intent over volume. Quiz pages filtered for service, timing, and area, so crews met homeowners with real jobs, fewer tire-kickers, and better close rates.
Speed + context. AI replied in seconds, referenced the exact service requested, and offered times, so the first reply won the job more often.
No-leak routing. Instant alerts, dedupe, and required fields meant every good lead reached the right person and was scheduled the same day.
Creative fit. Local proof and service-specific angles reduced CPL while increasing the ratio of quotes to clicks.
Operational clarity. Clean CRM data lets us prioritize by value and follow up with the right message at the right time.
Follow-ups. Every lead that didn't respond was followed up with, which led to far fewer losses of leads long term.
From the client
"Amazing results from you guys so far. Really impressed"
land/hardscaping· London · 37 days
Landscaper/Hardscaper in London
Client anonymized at their request; data presented as reported and verified where stated.
23 Qualified Quotes
£41,000+ Revenue
23× ROAS (37 days)
Starting point
The owner reached out after seeing Jonas on LinkedIn. He had tried ads and worked with an agency before, which didn't provide the desired results. It turned out to only get low-quality leads, and he had to qualify them himself, costing him lots of time.
At the time of our first chat, he generated around £30,000 per month from word of mouth and work generating services like Checkatrade.
His goal was to double his revenue and make sure there was always something to do, he had previously had problems with his teams not having anything to do.
He also wanted less time spent on talking to leads and more time actually doing work.
What we installed
Ad creative & testing
We did deep research in the area, finding pain points of local people, and we paired this with ad strategies that we already know work.
10+ ads were tested. We tested based on different offers, ad copy, and creatives.
Video-based ads were by far the best performing ads, therefore, we went all in here and created multiple angles.
UGC, Testimonials, photos of the team, walk-arounds, performed amazingly.
AI follow-up
We customized and launched AI-based systems, including chatbots and automation, to qualify all leads as quickly as possible, at any time.
This is to maximize conversions on the leads that come in. Leads that don't opt in get automatically put in follow-up sequences and are retargetted.
We also replaced old and outdated Facebook lead forms from the old agency with custom-made landing pages, with our engaging "quiz" format.
Routing & CRM hygiene
All leads were tracked from start to finish and were instantly sent to the client when qualified and ready for their quote.
This was all reported in our CRM systems at all times, so we could make tweaks where leads were falling through.
We could also see how far along the process the leads were, so we could hit them with different retargeting ads based on earlier answers.
Results
(Last 30 days)
23 qualified quotes from homeowners ready for landscaping/ hardscaping services
£41,000 in revenue (client-reported) without having to manually qualify the leads all day. "Pain problem solved."
23× ROAS and the teams always had work to do, while keeping margin-friendly costs. "Pain problem two solved."
More than doubling the revenue and solving all his pain points. Average job size increased while CPQ (cost per quote) dropped.
Verified spend & leads in Ads Manager. Revenue client-reported; booked quotes from CRM.
23 Qualified Quotes
£41,000+ Revenue
23× ROAS (37days)
Why it worked
Intent over volume. Quiz pages filtered for service, timing, and area, so crews met homeowners with real jobs, fewer tire-kickers, and better close rates.
Speed + context. AI replied in seconds, referenced the exact service requested, and offered times, so the first reply won the job more often.
No-leak routing. Instant alerts, dedupe, and required fields meant every good lead reached the right person and was scheduled the same day, making everything more efficient.
Creative fit. Local proof and service-specific angles reduced CPL (cost per lead) while increasing the ratio of quotes to clicks. We tested new ad strategies that turned out to be more engaging. Like more UGC and video.
Operational clarity. Clean CRM data lets us prioritize by value and follow up with the right message at the right time. This creates a more personal touch from the lead, increasing the LTQ (lead to quote rate).
Follow-ups. Every lead that didn't respond was followed up with, which led to far fewer losses of leads long term. People approximately lose 46% of clients due to do lack of follow-up.
From the client
"Exactly what I was looking for"
FAQ
How fast can we go live?
After all the initial meetings have been done, we aim to have everything set up and ready to bring you in more work in 48-72 hours.
Who ownes the ad accounts?
You do. Our aim is for Clientive to be a back-end system to help you secure more work, but you're still in the driver's seat. You will still own all your accounts, leads, pages, and other assets.
When will we see results?
After all the calls and preparations have been done, most people start to see good results within the first 2 weeks. Sometimes, you hit gold ads on day one, and others it takes longer to find something that works well. It depends on many factors such as industry, ad budget, your photos and media pages, etc.
I don't understand how the AI works?
We use AI in all parts of our work, from ad creation to lead qualification. Our most valuable AI asset is our custom AI chatbot that will talk to and qualify all incoming leads from the ads for you. You will learn everything about our system on the onboarding call.
Which trades are a good fit?
Roofing, bricklaying, windows & doors, landscaping/hardscaping, HVAC, solar, fencing, and similar local service niches where the typical order value is above £500.
Will AI make us sound robotic?
We train on your tone and service menu. Every reply is human-sounding, with easy handoff to your team.